Conventional methods of marketing have always been great but with the frenzy that Social Media has created has made tremendous affects over the marketing strategies. Even the most successful business are left behind that did not get along with the turn that technology has taken and for that we have the example of Nokia to learn from.
The arena of marketing has created new fields and rules with the invent of social media. The new startups can not only make the targeted audience excited about its product in a unique and exited way but it also create awareness in masses about the startup if properly strategized. The great thing about social media is “sharing” which has made everything reaching to its targeted audience without much hassle which the conventional methods needed. It’s like igniting the flame, creating itself into a huge fire given the proper fueling.
Rather than finding audience and forcing your brand, the social media with help of careful and in-depth analytics giving your audience only what actually need. In other words, it helps you find what your audience really is interested in.
All social media channels functioning differently ads a huge and distinctive value your young startup would love having, delivering your messages through groups and personal profiles cross-integrated between Facebook, Twitter, Instagram and etc , reaching the audiences that you didn’t even know you could target so fast and so effectively.
There benefits that can be attributed to social media like targeting and retargeting the audience, enhancing brand image and more importantly brand loyalty, customers will find you not the other way round and the cost; well, it’s the cheapest yet most effective way of marketing.